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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online, by Brian Halligan
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With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Product details
Paperback: 224 pages
Publisher: John Wiley & Sons; 2 edition (September 2, 2014)
Language: English
ISBN-10: 9781118896655
ISBN-13: 978-1118896655
ASIN: 1118896653
Product Dimensions:
5.9 x 0.8 x 8.9 inches
Shipping Weight: 2.9 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
69 customer reviews
Amazon Best Sellers Rank:
#85,662 in Books (See Top 100 in Books)
For social media marketing courses aimed at lead generation and nurturing, Brian Halligan and Dharmesh Shah offer a complete primer on the subject. Their Inbound Marketing book provides a cradle-to-grave formula for applying social channels, SEO and content marketing as a substitute for outdated outbound marketing techniques.The book, in my opinion, qualifies academically as a primary reading for select undergraduate level courses focused on lead nurturing. The recommendation is based on the following:1) As pioneers in the field, the authors provide a convincing argument why marketing should be taught using non-interrupting, permissive approaches to trust building. Especially at a time when scholars and practitioners are bombarded with complex optimization strategies, brand storytelling trends, ever changing mobile marketing strategies and costly engagement tactics, this book serves as a refresher as to why we got here in the first place. Concepts like building remarkable content, using your website as a marketing hub, designing effective landing pages and strategic placing the right calls to action are often lost in today’s overcrowded library of content marketing books.2) The book is well organized to fit a funnel strategy especially useful for sales personnel. Early chapters deal with getting found by prospects through quality content, social media and legitimate SEO tactics. Subsequent chapters take readers through the sales conversion process while updating us on visual content and software tools. Most books take the opposite approach, thereby making the case for revenue generation rather weak. This book’s focus on attracting, tracking and building trust at the right stage in a buyer’s decision cycle is a far better approach to convincing skeptical social media adopters that inbound marketing produces results.3) As experienced marketing automation providers, Halligan and Shah offer credible and proven examples of tracking and advancing prospects through the sales funnel.4) The book is one of few oriented to entrepreneurs seeking start-up adoption of inbound marketing.
The world is about inbound engagement, and this book covers some of the basics I’m developing an inbound strategy for your business. Focusing on onmichannel engagement, the book will help guide the user to solid digital results. A good read.
I like that the book gives real life examples how why inbound marketing works. I read it as a refresher.Highly recommended to any type of marketer. Outbound marketing is so intrusive. Inbound not only makes sense but the leads from it are warm and already know about you and how you can help.Cannot wait for the next book.
Perfect for a startup like our company, Cloud Plus Partners.We found answers to most of our questions and valuable steps to setup our program.Wish we had this from the beginning. The Startup Marketing Checklist on page 175 is thebest and most complete I have seen.
Inbound market is a smart new approach to marketing in a modern world where consumers want value...even in the messages and material you send to them. It is is not just an improved technique. It is an improved philosophy.
This book has lots of practical information with clear, concise explanations. I think it's useful for anyone whose organization deals with digital marketing.
A great read for anyone looking to learn more about content marketing or really kick up their program. I've bought 20 copies (so far) to use with others at work. Really great!
good primer on the subject to give to people who know little to nothing on inbound marketing
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